Looking back on our accomplishments since 1947, we can all be proud. Our commitment towards a prosperous future is rock solid.
concerns about the impact of our operations on the environment and of
workers’ rights are growing, both among the public and our employees.
Therefore, it is time for us to announce a fundamental change in the
core principles that guide how our company is run.
continue to produce increasing quantities of clothing. Our fast-fashion
model relies on a system of mass-production that produces billions of
pieces of clothing every year. The closet is full, and the quality is
low. Many clothes are never worn, and eventually end up in illegal
landfills in countries far away.
As we strive towards integrating
modern textiles into our value chain, we thought oil-based materials
were the answer. But we now know that these materials get washed out,
ending up in the water system and consumed by fish and wildlife.
years ago, we implemented a new strategy to enforce living wages
throughout our supply chain. We failed completely. In fact, many garment
workers’ rights have since become worse.
Our promise today is
that we are going back to our roots. H&M will be slimming down the
number of collections drastically. From now on our aim is to encourage
people to buy less but better, to produce less but better, and to look
after the planet and our people as we do it.
Introducing the four L-principle:
Long lasting and repairable.
We are H&M.
This is our promise